A number of years ago, the Advertising and Sales Executive club sponsored a Courtesy Campaign in Kansas City. One thousand silver dollars were flown in from Denver. Then, over a period of days, "mystery shoppers visited all types of stores, banks, and other places of business. They listened to telephone operators and observed bus and street-car drivers. Each day they filed a written report on the persons they found to be the most courteous.
Those chosen as the most courteous people in the city received a silver dollar, along with a "courtesy pays" button and a congratulatory card. The fifteen most outstandingly courteous people were guests at the banquet, where they were awarded $25 each. In all, more than 100 people were honored.
What resulted was not only a temporary increase in the courtesy of the local residents, but an awareness throughout the city that simple kindness is a nice thing with which to live! The "residual effect" remained long after the campaign, to the point where Kansas City is still regarded as one of the friendliest cities in the nation.
It doesn't cost anything to be kind, but kindness can pay off in big ways quite apart from money.
But the fruit of the Spirit is...kindness.